Keep your business top-of-mind with relevant, relatable blog posts. Learn how with these content marketing examples for photography brands.
Today’s photographers are inundated with content—and most of it is bad.
With so much to choose from, it’s not enough to pick a trending topic and pack a bunch of keywords into a blog article.
Photo pros want value.
It doesn’t matter if your business sells photography gear, editing software, sales solutions, or those mugs that look like a camera lens. (I know you have one!)
To grab a photographer’s attention, your content needs to be:
Why does content marketing matter?
Because great content attracts great customers.
From 2016 – 2021, my weekly articles on ShootProof’s blog drove 40% of the brand’s marketing site traffic.
With the following examples, I’ll show you how I established ShootProof as a trusted resource for wedding and portrait photographers.
Here are five content marketing examples for photography brands:
#1: Highlight an under-represented photography niche.
Photographers wanted to know how to photograph special needs families. I reached out to Danielle Torres, a ShootProof user known for her portraits of differently-abled kids and adults.
Professional photographers want to provide stellar service to every single client, and Danielle’s insights and images offer relevant guidance.
#2: Leverage emotion with photos that tell powerful stories.
Photographers are natural story-lovers, story-finders, and storytellers.
This makes them the perfect audience for inspiring true stories about photographers whose work is making a difference in the world.
Nolan Streitberger shared his powerful photographs of his Indigenous daughter for a blog post that drew attention to a critical social justice issue.
#3: Provide value with actionable photography business tips.
Illustrated with gorgeous photos from Megapixels Media, this advice-packed blog post empowers hungry photographers to find and book more weddings.
Posts like this perform well because photographers need clients in order to survive. If photographers are out of work, your business’s products or services won’t be needed. So you see that it’s tremendously valuable to help your audience find clients!
When your brand’s content makes your customers’ lives easier and better, they’ll come back for more!
How do you know your content is working? Analytics, of course; and comments like this one:
#4: Inspire your audience with exciting success stories.
Published photographer Kate T. Parker challenges gender stereotypes in her books: Strong is the New Pretty, Play Like a Girl, and The Heart of a Boy.
For this interview-based blog essay, Kate shared her inspiring story and offered advice to photographers wanting to publish their own projects.
Whenever possible, your content should authentically associate your brand with successful professionals.
That kind of social proof is priceless!
#5: Make customer learning fun and easy.
Customers won’t buy what they don’t understand.
So when ShootProof’s Hide Photos feature needed an awareness boost, I combined:
- use-case scenarios,
- a video tutorial,
- clear graphics,
- step-by-step instructions,
- and a delightful series of silly photos!
Feature adoption grew, and readers bookmarked the blog for future learning, too!
These content marketing examples for photography brands are just the start of what you can accomplish with well-written blog posts.
Yes, of course you should perform keyword research and explore trending topics. But most importantly:
Speak directly to your audience’s pain points and aspirations.
Content marketing can feel like a slow, strenuous climb. But if you create content that’s relevant, emotionally impactful, actionable, inspiring, and educational, your ideal clientele will find and follow you.
Ready to tap the connective power of content marketing?
Cover photo by Alexey Demidov
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